CONCEPT DESIGN

logo-duc

YEAR

2018

Ducati (concept)

INTRO

Let's be honest, the dashboard of a motorcycle hasn't really evolved.  It has always been a gauge for your revs, speed and a bunch of warning lights.

So why change a proven model? - you may ask

Well, considering many already adapted using a smartphone as a second device on their bike for navigation, music, handsfree calls and much more, it is clear there is a need for this change.

Imagine a mobile application that works as a digital instrument and provides all the benefits of a connected device. All of your information for all of your vehicles in a single place available anytime — these are modern standards motorcycle companies aren't pushing enough.

Let's be honest, the visual interface of a motorcycle hasn't really ever evolved.  It has always been a gauge for your revs, speed and a bunch of warning lights.

But why change a proven model? - you may ask.

Well, considering many already use a smartphone as a second device on their handlebars for navigation, music, handsfree calls and much more, it is clear there is a need for change to keep up with modern standards.

Imagine a mobile application that works as a digital instrument and provides all the benefits of a connected device. All of your information for all of your bikes in a single place, now that's a future that can be done today. 

OFFLINE DASHBOARD

If one isn't limited by a physical device, then why limit the features to one bike. An application that can run trip distance, top speed, service history, battery health and more and all the bikes in your garage, becomes a smarter more progressive way of keeping your vehicles up to date.

New features doesn't have to mean new bike.

Off-Diavel

INSTRUMENTS

Instrument design has to be both exquisite and functional. Ducati take on this philosophy when they create every new bike build, so it makes sense that the digital instruments match the look and feel of the bike.

sketch
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engine-on

The benefit of a digital screen is different information can be shown in the same place at different times, unlike a traditional gauge with analog dials.

This means that everything from warning lights to clock and rpm gauges can become dynamic depending on the type of ride.

navigation-light

Since all aspects of this digital instrument are dynamic it also makes sense to adjust the colours depending on outdoor conditions. Either in bright sunlight or in a tunnel, the rider needs to have clear visual at all times for safety.

night-ride

WARNINGS & ERRORS

The aim of a well designed dashboard is to keep your eyes on the road as much as possible and limit the time you spend looking at the gauges. With a built in voice assistant all the necessary aspects of a journey can be talked through in a natural voice to help guide the rider of the steps or warnings.

errors

Change of backgound colour in race mode indicates that the rider is hitting the rev limiter and should change gear. 

high-speed

CONNECTIVITY

A central computer gathering the necessary data sends it wirelessly to a mobile device mounted on the dashboard. With wireless charging coming to more smartphones, the electricity would also be supplied wire-free.

This essentially means a rider has a true 'plug-and-play' experience.

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bike-graphic