Tresemmé

Globally recognised haircare brand known for its extensive range of salon-quality products.

Spring Studios

Agency

UI/UX Design

Role

2016

Year

Foundations

The brutalist rebranding of this company simplifies both the colour palette and typography to achieve a bold and minimalist aesthetic. Using solely grayscale tones in the design allows the interface to recede into the background, putting the products in the forefront.

Components

Tresemmé's online e-commerce website is one of over 50 brands owned by the umbrella company Unilever. Just over 80 components were carefully crafted to align with a framework enabling fluid updates by the brand manager.

Striking beauty photographs and large product images dominate the page designs. The uniform forward-facing photographs of haircare products make the collections look part of a set and easily comparable. Each range has it’s own colour and styling features.

Since every section of the website had to be componetised, nothing was left out of the design scrutiny. Even third-party social plugins like Olapic where turned into symbols that can be re-used in the design.

Localisation

For such a global brand, it was out of the question if the e-commerce product will launch in different languages. From the start we launched in 19 languages in over 34 countries both LTR and RTL text orientation.